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The role of SSP and DSP in internet advertising

Dataconomy

When a user opens a website, the SSP collects data about them via cookies and sends the lot to Ad Exchange. The DSP accepts a request to display an ad, and checks the user profile information in the database, as well as in the database purchased from the DMP. The process of collecting and extracting data is called data mining.

Big Data 114
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7 Leading Universities With Data Analytics Degrees Coming to ODSC East

ODSC - Open Data Science

Bentley University Bentley University’s Master’s in Business Analytics program ranks in the top 50 for online analytics programs worldwide and in 2011 was recognized as #11 in Big Data by Top 50 Best Value. This project has students working with clients or companies and culminates in a C-suite presentation.