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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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When a user opens a website, the SSP collects data about them via cookies and sends the lot to Ad Exchange. The DSP accepts a request to display an ad, and checks the user profile information in the database, as well as in the database purchased from the DMP. The process of collecting and extracting data is called datamining.
Bentley University Bentley University’s Master’s in Business Analytics program ranks in the top 50 for online analytics programs worldwide and in 2011 was recognized as #11 in Big Data by Top 50 Best Value. This project has students working with clients or companies and culminates in a C-suite presentation.
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