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Explaining the Whys of Customer Churn with Snowflake Cortex LLMs

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In this blog, we’ll look at how to apply Generative AI on top of predictive ML models to enhance explainability. How Churn is Analyzed and Monitored Churn analytics involves using data analysis techniques to understand and predict customer churn. Predictive Analytics : Predictive models use historical data to predict future churn.