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Explaining the Whys of Customer Churn with Snowflake Cortex LLMs

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Although Figure 1 is a useful data science plot, this plot might be confusing to a wider audience: which is why we are proposing a Generative AI solution using Snowflake Cortex. To see this in action, we see a simple example of Snowflake Cortex using an SQL query that joins churn metrics and the top ten important model features.