2037 and ML - Data Science Current

Explaining the Whys of Customer Churn with Snowflake Cortex LLMs

phData

SEPTEMBER 10, 2024

In this blog, we’ll look at how to apply Generative AI on top of predictive ML models to enhance explainability. Explaining customer churn is crucial for financial services because it allows businesses to pinpoint the exact reasons for churn, whether due to poor customer service, high fees, or better offers from competitors.

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Data Science Current

Explaining the Whys of Customer Churn with Snowflake Cortex LLMs

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