Explaining the Whys of Customer Churn with Snowflake Cortex LLMs
phData
SEPTEMBER 10, 2024
In this blog, we’ll look at how to apply Generative AI on top of predictive ML models to enhance explainability. Explaining customer churn is crucial for financial services because it allows businesses to pinpoint the exact reasons for churn, whether due to poor customer service, high fees, or better offers from competitors.
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