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Explaining the Whys of Customer Churn with Snowflake Cortex LLMs

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To see this in action, we see a simple example of Snowflake Cortex using an SQL query that joins churn metrics and the top ten important model features. Figure 2: Application Flow of Customer Churn Solution This solution helps businesses understand the multifaceted nature of churn. days, account_tenure_median = 5.01