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Big Data – Lambda or Kappa Architecture?

Data Science Blog

The batch views within the Lambda architecture allow for the application of more complex or resource-intensive rules, resulting in superior data quality and reduced bias over time. On the other hand, the real-time views provide immediate access to the most current data.

Big Data 130
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The Evolution of Customer Data Modeling: From Static Profiles to Dynamic Customer 360

phData

Technologies like Apache Kafka, often used in modern CDPs, use log-based approaches to stream customer events between systems in real-time. Data Quality Management : Persistent staging provides a clear demarcation between raw and processed customer data. But the power of logs doesn’t stop there.