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Organizations face increasing demands for real-time processing and analysis of large volumes of data. Used by more than 75% of the Fortune 500, ApacheKafka has emerged as a powerful open source data streaming platform to meet these challenges. This is where Confluent steps in.
Technologies like ApacheKafka, often used in modern CDPs, use log-based approaches to stream customer events between systems in real-time. Both persistent staging and data lakes involve storing large amounts of raw data. Give your customer data a scrapbook where it can collect memories in their raw, unaltered form.
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