Remove Apache Kafka Remove Data Silos Remove ETL
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The Evolution of Customer Data Modeling: From Static Profiles to Dynamic Customer 360

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Technologies like Apache Kafka, often used in modern CDPs, use log-based approaches to stream customer events between systems in real-time. If the event log is your customer’s diary, think of persistent staging as their scrapbook – a place where raw customer data is collected, organized, and kept for future reference.