The Evolution of Customer Data Modeling: From Static Profiles to Dynamic Customer 360
phData
SEPTEMBER 27, 2024
Introduction: The Customer Data Modeling Dilemma You know, that thing we’ve been doing for years, trying to capture the essence of our customers in neat little profile boxes? For years, we’ve been obsessed with creating these grand, top-down customer data models. Yeah, that one.
Let's personalize your content