Unleashing the Power of AI in Digital Advertising: A Data-Driven and Strategic Revolution
insideBIGDATA
OCTOBER 18, 2023
In this contributed article, Gruia Pitigoi-Aron, Senior Vice President of Product for The Trade Desk, discusses how in today's rapidly evolving digital landscape, the effectiveness of advertising hinges on the ability to deliver relevant and impactful messages to the right audience at the right time. As the world becomes increasingly data-driven, harnessing the power of AI in digital advertising technology (ad tech) has emerged as a game-changer.
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