What is the future of data-driven advertising?
Dataconomy
DECEMBER 26, 2018
The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion. The post What is the future of data-driven advertising?
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